built for fashion brands

A website kit built for fashion and lifestyle brands

The Aura Fashion Kit looks like a Copenhagen studio designed it. Lenis smooth scroll, editorial type, magnetic buttons, and an AI wizard that writes your product copy in 15 seconds.

Buy Aura — €49 See the demo

One-time purchase · No subscription · Lifetime updates

Built for brands where the aesthetic is the product

Clothing brands, fashion labels, lifestyle goods, skincare, ceramics — brands where restraint, editorial proportion, and quiet confidence are the design language. Aura is built for this.

Cabinet Grotesk + Satoshi type

Display weight headlines with editorial proportions. Free via Fontshare CDN. The typography of minimal fashion done right.

Lenis smooth scroll

Silky momentum scroll across all 4 pages. The single biggest upgrade from a Shopify theme or a basic HTML site.

Clip-path reveal animations

Sections reveal on scroll with precise clip-path masks. Magnetic buttons with cursor attraction. Parallax editorial images.

AI copy wizard

Answer 6 questions about your brand. Claude writes your hero headline, tagline, manifesto, and all 3 product descriptions — specific to your brand, in ~15 seconds.

Custom accent colour

One variable applied across CTAs, editorial panels, and hover states. Sage, terracotta, slate, blush — any hex works.

4 production pages

Home, Collection, Studio (about), AI guide. No build step. Open in browser, deploy to Netlify or Cloudflare Pages free.

What the demo looks like

The demo brand is Luma — a minimal clothing label. The wizard replaces every word, price, and colour with yours.

View the live Aura demo →

FAQ

What type of fashion brands is Aura designed for?
Any clothing or lifestyle brand that wants a minimal, editorial feel — independent labels, DTC clothing, capsule collections, knitwear, linen, athleisure, accessories. If your reference is Toteme, Arket, or A.P.C., Aura fits.
Can I show more than 3 products?
The kit comes with 3 featured products out of the box. You can duplicate product cards in the HTML to show more. The AI guide page includes the exact prompt to add more products while keeping the design consistent.
Does the site connect to a payment system?
The add-to-cart buttons link to any URL — a Stripe Payment Link, a Gumroad checkout, or a Shopify product page. You paste your links into the HTML file.
Is Aura also good for non-fashion brands?
Yes. Skincare, ceramics, candles, stationery, home goods — any brand where the aesthetic is minimal and the product is considered. The "fashion" label describes the kit's visual DNA, not a restriction on who can use it.

Your brand. Editorial quality. 15 minutes.

€49 one-time. AI wizard writes your copy. Files you own forever.

Buy Aura Fashion — €49 See the demo