built for outdoor & product brands

A dark editorial kit for brands that mean business

The Forge Storefront Kit is built for outdoor gear, apparel, cosmetics, food, and hardware brands. GSAP animations, Bebas Neue headlines, volt accent, AI wizard. €49 one-time.

Buy Forge — €49 See the demo

One-time purchase · No subscription · Lifetime updates

Built for brands where visual weight is part of the product

Outdoor gear, technical apparel, cosmetics, spirits, hardware, food brands — where the site needs to look as considered and uncompromising as the product itself. Forge is that kit.

Bebas Neue display system

Viewport-scale headlines (clamp 72px → 160px). The condensed, all-caps display font that signals quality and intentionality without trying.

GSAP animation stack

Loading bar intro (2.5s wipe reveal), scroll-triggered text animations, product image transitions, magnetic cursor with dot and trail.

Product selector with transitions

Home page product highlight section — click a product to transition the full-bleed background image with a smooth GSAP wipe. Built in, no setup.

AI copy wizard

Answer 6 questions. Claude writes your product names, descriptions, brand story, and tagline — specific to your brand, your market, your location.

Volt (#d4ff00) accent system

The default high-contrast accent. Change it to any colour in the wizard — orange, red, white, electric blue. All elements update automatically.

4 production HTML pages

Home, Collection, About, AI guide. Static files — deploy free on Netlify or Cloudflare Pages. No build step required.

Who's used kits like this

The Forge aesthetic fits brands across physical product categories:

FAQ

Is Forge suitable for non-outdoor brands?
Yes. "Outdoor" describes the aesthetic's energy — bold, uncompromising, editorial — not a restriction. Coffee brands, spirits, hardware, cosmetics, and apparel all fit the Forge palette.
Can I change the dark background to something else?
The kit is designed for dark backgrounds. You can change the background colour via the --B CSS variable, but the design system is calibrated for dark — light backgrounds would require adjustment of the type and accent contrast ratios.
Does the demo show what my brand will look like?
The demo shows the Kova brand (fictional outdoor gear). After running the wizard, your brand name, products, story, location, and colours replace all of Kova's content. The structure and animations are identical.
How long does the wizard take?
6 questions, about 5 minutes to fill out. Claude generates your custom copy in ~15 seconds. Total time from buying the kit to downloading your personalized ZIP: under 15 minutes.

Ship a site that looks like your brand deserves.

€49 one-time. AI wizard. Files you own. No subscription.

Buy Forge Storefront — €49 Live demo