A fintech landing page that shows the app before the sign-up
With money, people want to see before they sign up: what the app looks like, what it costs, who is behind it and who supervises them. A slogan over an abstract picture answers none of that.
This kit builds your site from the app’s own screens, filled with sample data: the main screen with the balance, transactions arriving in a list, the month at a glance, one goal or payment in detail, and your plans with their fees. If there’s a web app, its screen goes on a laptop in the opening.
It’s the marketing site, not the app: no logins, no accounts, no connection to anyone’s bank. The buttons lead to the store, to your sign-up page or to a plan’s page, and the site has no cookies and no forms.
What your site shows
The balance, first
Your main screen opens the page, on a phone — the balance, the latest transactions, the one number people check — with your headline, the line under it and the button to the store or to sign up. A web app’s screenshot, if you add one, appears on a laptop.
The app in four screens
Your four main screens in one view — accounts, spending, budgets, a goal — with a title and text of yours above them.
Transactions arriving
Your transactions list starts empty and fills with the items you write — “Rent”, “Salary”, “Groceries”, “Phone bill” — as if the month were coming in. It’s where you show what the app does with them: sorts, labels, adds up.
The month at a glance
The overview, with your words over it: spending by category, the budget left, this month against the last — whatever your app makes clear that a bank statement doesn’t.
One goal, or one payment
The detail screen, kept for what you do best: a savings goal, a split bill, a transfer confirmed. Your title and text sit beside it.
Plans and fees, side by side
As many as four plans, next to each other: the price, what it’s for, and lines for the monthly fee, the card, the limits, the charges. Every plan has its own button, and one can be marked as recommended.
Have this ready
- Five screenshots from a demo account, at 390 × 844: the main screen, the transactions list full and empty, the month’s overview, one detail
- A 1440 × 900 screenshot of your web app, if people use it on a computer
- Up to ten transactions or categories for the list, two or three words each
- The app’s name and slogan, and a couple of sentences: what it does, who it’s for
- Where the main button goes: your store page or your sign-up
- Your plans, each with its fees written plainly, and each plan’s link
- Your regulator and registration number, if you have them, for the lines in the footer
- For the legal notice: the company’s registered name, tax number and address
Worth knowing
Invented accounts only
No real name, IBAN, card number or balance in any screenshot. Set up a demo account with made-up figures, and don’t rely on blurring a real one.
Who supervises you, on the page
If you’re a regulated firm — a payment or e-money institution, say — put your regulator and registration number in the lines about who you are, in the footer. People check them, and most financial regulators publish a register that anyone can search.
Financial advertising has rules
A website that promotes a financial product is advertising, and supervisors have rules for it: in Spain, Banco de España Circular 4/2020 for banking products, CNMV Circular 2/2020 for investment services and CNMV Circular 1/2022 for crypto-assets, which requires a standard risk warning. Elsewhere, your own regulator’s apply. Check them before you publish prices or returns.
Fees in plain words
In each plan’s lines, say what is charged and when: the monthly fee, the currency-exchange margin, the charge for a second card, what’s free and up to what limit. “Free” only if it is.
Questions
- Can people open an account or connect their bank on the site?
- No. The site is the app’s marketing page: its buttons open the store or your sign-up page, while identity checks, bank connections and accounts all happen inside your product.
- Is it safe to show screens of a finance app?
- They’re pictures you add, so what they show is up to you: use a demo account with invented data. The site itself has no logins, no forms and no cookies, and the downloaded files make no requests to anyone else.
- We’re regulated. Is the kit’s legal page enough for us?
- It covers a simple site like this one: who runs it, how an email or a message is handled, cookies. A regulated firm’s legal notice usually needs more — registration details, a complaints service, the terms of the product — so have yours reviewed, and link your full terms from the footer.
- Our fees depend on usage. How do the plans show that?
- Each plan has a price, a line saying what that price is for, and as many lines as you need: “0.5% on currency exchange”, “Three free ATM withdrawals a month”, “Second card €5”. Put each condition next to its figure, not in a separate note.
- Can the site be in Portuguese or Catalan too?
- No: each site is in English or Spanish, one of the two. If you operate in several countries, publish it in the language most of your customers read and link your other pages from the footer.