What a 3D website costs in 2026, route by route
The short answer: a website built around 3D scenes costs €25,000–60,000 at a specialised studio, according to Metabole Studio (April 2026), and €60,000 to over €200,000 when every environment is made from scratch. In Spain, a senior freelancer charges €2,000–5,000 for a demo with a single 3D model and a minimal interface, according to developer Adrián Pozo Esteban (March 2026). For comparison, a corporate site with no 3D costs €800–4,000 with a freelancer or an agency, according to Socialmediapymes (August 2026).
Below those sit two cheaper routes: a website builder such as Squarespace, from €17 a month, with any 3D made in a separate tool; and a kit like Promti’s, an immersive one-page site made for one kind of business, for €500, paid once. Sometimes the better buy is a site with no 3D at all; the last section says when. Each figure keeps its source’s currency.
What pushes the price up
How much of the page is 3D. Utsubo, a studio that builds custom Three.js sites, sets its standard tiers at US$20,000–50,000 for one focused 3D moment, such as a hero scene; US$50,000–100,000 when 3D runs through the whole scroll story; and US$100,000–200,000 and more for full 3D worlds, browser games or configurators.
Design and custom code. In Metabole’s breakdown, creative front-end development takes 30–50% of an immersive budget and art direction 20–30%. A serious project needs four to seven specialists, and senior WebGL developers in Europe charge €80–150 an hour.
The 3D models. If your product has to be modelled, Talo’s 2026 cost guide puts a product model at US$200–1,000, from a bottle or a box at the low end to electronics with complex surfaces. On a website the model must also be light: unoptimised 3D models add megabytes, as Adrián Pozo Esteban points out.
Phones. Adapting a scene to touch and to the graphics limits of a mid-range phone is a workstream of its own, Metabole says; performance testing and optimisation take 10–15% of production time.
Content. The words and the work of being found on Google are what almost no agency quote includes, notes Socialmediapymes, and what most decides whether the site works.
What each route costs
A website builder. Squarespace Basic costs €17 a month billed monthly, or €12 a month on an annual plan (squarespace.com, September 2026). For the 3D you’d use a no-code tool such as Spline and embed it, if your builder’s plan allows embeds; without its watermark on web exports, Spline costs from US$15 a month, or US$12 a month billed yearly. Below about US$20,000, Utsubo calls a no-code tool on a template site the realistic option.
A freelancer or an agency. Without 3D, Socialmediapymes puts a corporate site of four to ten pages at €800–2,000 with a freelancer and up to €4,000 with an agency; Webs Barcelona says one of four to eight pages takes 2–4 weeks. With 3D, Adrián Pozo Esteban’s indicative prices for a senior freelancer in Spain are €2,000–5,000 for a demo or one model with a minimal interface, €8,000–18,000 for a configurator with variants and a light back end, and €18,000 and up for several environments with physics. Agencies in Madrid, Barcelona or Valencia usually charge more, he adds.
A specialised studio. Metabole’s ranges for custom work by European studios: €10,000–25,000 for an enhanced interactive site (scrollytelling, advanced motion), €25,000–60,000 for an immersive narrative site with 3D scenes and WebGL, in 10–16 weeks, and €60,000–200,000 and more for a full production.
A kit. A Promti kit is an immersive one-page site made for one kind of business — one product, a place, an app, a studio’s work — for €500, paid once. You answer a wizard in your browser, watch your site build as you type, pay, and download plain HTML, CSS and JS to host anywhere; it can be online the same day, with step-by-step guides and a 30-minute call if something gets stuck. It isn’t made from scratch for you: the 3D scene is the kit’s (Product takes your own .glb model), the site is one page in one language, and there’s no CMS, blog or cart. That’s why it costs €500 and not a studio’s figure.
What you pay after launch
A domain costs €10–15 a year, and hosting for a typical site €50–200 a year, according to Socialmediapymes.
A site made only of files — HTML, CSS, JS, pictures, a 3D model — needs no server of its own. Cloudflare Pages hosts one with unlimited requests and bandwidth on every plan, the free one included, and takes files of up to 25 MiB each: worth checking if your 3D model is heavy (Cloudflare, September 2026). A Promti kit’s guide uses that free plan.
Maintenance for an ordinary site, contracted as a service, runs €50–300 a month according to Socialmediapymes. For an immersive site, Metabole advises budgeting €200–800 a month, because browsers and graphics drivers keep changing; without it, it says, even an award-worthy site can degrade within 12–18 months.
Changes: on a builder you make them yourself and pay the fee every month the site is online; with a studio, it depends on the contract. A Promti kit has no monthly fee to us, and nobody maintains the site for you: to change a price or a line, you reopen the wizard in the same browser, edit, download and upload the new folder.
How to choose
A custom studio is worth it when the 3D is the product or the story: guests walking through your actual building, not a cabin that stands in for it; your product in its real materials; a configurator or a game. Utsubo’s rule: commission custom Three.js when the 3D has to run smoothly on mid-range phones or needs real logic, such as physics or live data. It’s also the route for many pages, several languages or a shop, if you have the budget and a few months.
A kit is enough when one of its scenes already fits what you do, one page in one language says what you need to say, and you want an immersive site without a studio’s budget or timeline. You see your finished site, with your own words, before you pay.
You may not need 3D at all. For a site that lists services and takes enquiries, a fast page with good images, a short video and good copy usually performs better, writes Adrián Pozo Esteban: cheaper, better for SEO, easier to maintain. If ranking on Google is the main goal, 3D should be an extra, not the only content. Then a builder, or a freelancer at €800–2,000, is the better buy.
Questions
- How much does a 3D website cost in 2026?
- At a specialised studio, €25,000–60,000 for a site with 3D scenes and WebGL (Metabole Studio); with a senior freelancer in Spain, €2,000–5,000 for a demo with one 3D model (Adrián Pozo Esteban). A Promti kit costs €500, paid once, for a one-page site on the kit’s own 3D scene.
- Why does 3D cost so much more than an ordinary website?
- More people, rarer skills and more testing: Metabole counts four to seven specialists on a serious immersive project, senior WebGL developers in Europe at €80–150 an hour, and 10–15% of production time spent on performance.
- Is a 3D website bad for Google?
- It can be, if the words live only inside the 3D: search engines don’t read what a WebGL scene draws as text, as Metabole and Adrián Pozo Esteban point out. In a Promti kit the words are in the page’s HTML, with the title, description and sharing tags, robots.txt and, once you add your domain, a sitemap.
- Will I pay anything every month?
- With a builder, the plan’s fee. With a studio, usually maintenance: €200–800 a month for an immersive site, according to Metabole. With a Promti kit, nothing to us; Cloudflare Pages hosts a static site for free, so the only regular cost is a domain, €10–15 a year according to Socialmediapymes, if you want your own address.
- Can I use my own 3D model?
- In the Product kit, yes: it takes a .glb file, and without one the kit’s flask stands in, engraved with your product’s name. The other kits keep their own scene: Forest’s valley and cabin are the same for every buyer. To have a model made, Talo puts a product model at US$200–1,000.