A fitness app landing page that shows the training
A fitness app is chosen on trust: will the plan suit me, will I keep it up, is it worth the subscription? The store page answers with a row of screenshots and a rating. Your own site can show what a week of training looks like in the app, screen by screen, and what each plan costs.
This kit builds that site from your screenshots: today’s workout as the main screen, a session filling up with exercises, the week’s plan or progress, one exercise in detail, and your plans at the end.
It’s the app’s website, not the app: the main button leads to your store page or your sign-up, and each plan’s button to wherever that plan is bought. Nothing about your users’ training or health passes through it.
What your site shows
Today’s workout
The page opens on your main screen — the day’s session, the plan, the start button — with your headline, a line on what the app does and the button to the store. If you add a screenshot of the web version or a coach’s dashboard, the opening shows it on a laptop as well.
The method in four screens
Four of your screens together, with your heading and a few lines: how the app trains someone, from the plan to the session to the progress, in one look.
A session filling up
Your workout list starts empty and fills with the exercises you write — “Squats 4 × 8”, “Easy 5 km”, “Mobility 10 min” — one by one. It shows what a session holds before anyone downloads anything.
The week, or the progress
The overview screen, with the text you give it: the training week, the streak, the progress chart — whatever shows the app keeps people going.
One exercise, up close
A single detail screen for what your app does best: the timer, the form cues, the coach’s note. Your title and text go beside it.
Plans, and where to get them
Up to four plans — free, monthly, yearly, with a coach — each with its price, what it covers and its own button. Mark the one most people should take.
Have this ready
- Five screenshots from a demo profile, phone-sized (390 × 844 suits): today’s workout, a session’s exercise list full and empty, the week or progress, one exercise in detail
- A 1440 × 900 screenshot of the web version or coach dashboard, if there is one
- Up to ten exercises or sessions for the list, a few words each
- The app’s name and slogan, plus two sentences on the method: who it’s for and how it trains
- Where the main button goes: your App Store or Google Play page, or the sign-up page
- Your plans, their prices and what each includes, the free trial if there is one, and each plan’s link
- The address of the app’s privacy policy, to link from the footer
- Your colours: a background and three more
Worth knowing
A demo profile, never a real user
Take the screenshots on an account with invented data: made-up weights, times and measurements. Health and fitness data about real people is sensitive, and none of it belongs on a marketing page.
No promised results
Say what the app does — plans, tracking, coaching — rather than what someone will lose or gain in so many weeks. Results depend on the person, and advertising one you can’t back up is misleading.
The app’s privacy policy, in the footer
The legal page that comes with the kit covers the website, not your app. The app’s own privacy policy — how it handles training and health data — lives elsewhere; both the App Store and Google Play require a link to it, and the footer can carry that link too.
Say what the trial turns into
If a plan starts with a free trial, write in its lines how long it lasts and what is charged after, monthly or yearly. With the price after the trial on the page, people decide more calmly.
Questions
- Our app is for coaches and their clients. Can the site show both sides?
- Yes: the phones carry the client’s screens and, if you add a desktop screenshot, the laptop shows the coach’s dashboard. Say in the words which side is which, and give each audience its own plan.
- Can the site sell the subscription?
- It doesn’t sell anything itself: each plan’s button links out — to your store page, or to a Stripe payment link if you sell the plan on the web. Whether you may sell outside the store depends on the stores’ rules for your kind of app; check them before you add the link.
- Can it show videos of the exercises?
- The screens are still pictures — your screenshots. A video of a session can live on YouTube or your own page and go in the footer, under whatever name you choose.
- Monthly and yearly prices — how do we show them?
- As two plans, each with its price, its “per” line (“a month”, “a year”) and its own link; or as one plan whose per line reads “per month, paid annually”. Stand out the one you recommend.
- We’re a gym with our own app. Is this the right kit?
- If what you want to sell is the app — its plans, its subscription — yes. If it’s the gym itself, its classes and its rooms, this kit only shows it through screens: decide what you want people to do first, download the app or come in, and point the main button there.