Selling your home yourself, with a website of its own
Selling without an agent saves the commission and costs you the showcase. Your advert sits among the agencies’ with fewer photos and less polish, and every buyer asks the same five things by message before deciding whether to come.
Casa answers those questions before they’re asked. You enter your flat’s rooms from the plan, and the site builds it as a white 3D model, walks it room by room and goes into each one until the model becomes your own photo of it. The floor plan, the figures, the energy rating and what’s near follow, then a form to book a visit — and a WhatsApp button, since that’s where these conversations happen anyway.
It costs €500 once, which is a small fraction of a typical agency fee, and there’s no monthly subscription: the site is a folder of files that you put online for free and take down the day you sign.
What your site shows
Your home, by name
The street or the building, set large, a line of yours above it in italics — “with the sea a walk away” — what it is and the asking price. The first screen answers where and how much.
Built from your plan
Your rooms rise as a white model on a board, doors and windows cut where rooms meet the outside, furniture placed so the scale reads. It’s generated from the sizes you typed; there’s nothing to draw.
The walk-through
Each room lights up in turn and the camera goes down into it until the white turns into your photo of that room. Next to it, your words: when the sun comes in, what stays with the flat, what you’ll miss.
The plan, the numbers, the rating
A clean plan with every room’s name and area, then the sheet a buyer compares — surface, bedrooms, bathrooms, floor, lift, fees, IBI — and the energy certificate, which a Spanish advert must show.
Minutes on foot, and a visit
The school, the metro, the market, each with its walking time; a link to the map. Then the visit request with the times that suit them, and a button to message you on WhatsApp.
Have this ready
- The plan from the deeds or the builder, with each room’s width and depth in metres.
- Three to eight landscape photos, one per room, at least 1,600 px wide — a phone camera in daylight is enough.
- The asking price and the sheet’s figures: areas, bedrooms, bathrooms, floor, lift, facing, year, fees, IBI.
- The energy certificate: a technician issues it, and you need its rating before you advertise.
- A few nearby places and how many minutes they are on foot.
- The phone, WhatsApp number and email you’ll use for the sale — and a free Web3Forms key for the form.
- Your name and NIF for the site’s legal page; they aren’t shown anywhere else.
Worth knowing
Get the certificate before the advert
In Spain a home can’t be advertised for sale without its energy rating, and a buyer’s notary will ask for the certificate anyway. Book the technician first; the site has a line for “in process” while you wait.
Tidy one room at a time
You photograph room by room, so prepare room by room: clear the surfaces, open the blinds, switch every light on, and shoot from the doorway at chest height. Each photo only has to be right for its own stop.
Write what an agent wouldn’t know
Each room has a title, a line and a few words. Use them for what only the owner can say: the hours of sun on the terrace, how quiet the bedroom is, which neighbour looks after the plants.
Use one number for the sale
The phone and WhatsApp on the page are public. If you’d rather not give out your personal number, use a second SIM or line for the months of the sale, and switch it off after.
Questions
- Will this get my home in front of buyers?
- On its own, no: people search on the portals. Keep your listing on Idealista, Fotocasa or wherever you advertise and put the site’s address in it, on the sign in the window and in every WhatsApp reply. The site is what makes someone book the visit once they’ve found you.
- I’m not technical. Can I really do this?
- The wizard asks questions in plain words, and the plan is only rectangles and numbers from the drawing you already have. The kit includes step-by-step guides to put the site online for free and a 30-minute call with Eric if you get stuck.
- Can I change the price later?
- Yes. Open the wizard in the same browser, where your answers are kept, change the price, download the site again and upload it. It takes a few minutes and costs nothing.
- Is my address shown on a map?
- Only if you want it. The page never embeds a map; the neighbourhood section can carry a link to one, which you can point at the street or just the area. The name on the first screen can be the neighbourhood rather than the number.