Your boutique hotel’s website, breakfast to nightcap
On Booking.com your hotel is one card among many: a photo, a score, a price. What makes it yours — the house, the welcome, the terrace late in the evening — won’t fit on the card. When a guest is torn between a few small hotels, they open each website, and yours has to say what the card can’t.
With Forest, the site becomes a day at the hotel: a single take in real-time 3D that starts in the haze of dawn, ends with the windows lit, and moves as the page scrolls. Over each moment go your words and your times — breakfast, the rooms, the pool, dinner.
Your booking engine carries on doing its job. The card at the end shows your rate from, and its button opens the page where guests book. Forest doesn’t sell rooms or take payments; its part ends where your engine’s begins.
What your site shows
The front page, at dawn
First, the wide shot: a valley at daybreak, haze still caught in the trees. Over it go the hotel’s name, your headline and a sentence that places you — how many rooms, where, what sort of house. That sentence is also the description Google reads.
Morning: breakfast
The take comes down to the path, sunlight slipping between the trunks. Give it breakfast: what’s served, until when, whether it’s out on the terrace or at one long table in the kitchen.
Midday: the rooms
The camera reaches a clearing and a cabin of timber and glass — the kit’s, identical on every Forest site. Your text is about your rooms: how many, what sets each one apart, what you see from the bed.
Afternoon: pool and garden
The camera circles the building and finds the water, the light already amber. This is for what guests do without leaving: the pool, the spa, the garden, a drink before dinner.
Night: dinner and a nightcap
Night falls, and across the lake the windows light up under a sky full of stars. Tell the evening at the hotel: the restaurant, a short menu, the bar, the hour the garden lights go off.
The booking card
The last screen is the card: your rate from, per room per night, a typical stay and the number of guests. Its button opens your booking engine, where dates and rooms are chosen.
Have this ready
- The hotel’s name and a short tagline: it appears above your headline and, next to the name, in the browser tab.
- One sentence that places the hotel: number of rooms, location, what kind of house it is.
- Your real times — breakfast, check-in and check-out, the pool, dinner — spread over four moments, with a heading and a short text for each.
- Your lowest rate that can genuinely be booked, per room per night.
- The link to your booking engine’s date-picker page, not your old home page.
- A few lines on who runs the hotel, and your profiles (Instagram, mainly).
- Company name, tax number, address, email and phone, for the legal notice.
Worth knowing
Times that double as information
Each moment carries its time in large figures, in your colour. Use the real ones — breakfast 8 to 11, rooms ready at 3pm, dinner from 8.30pm — and the day at the hotel becomes the practical detail guests go looking for.
A starting rate that exists
The rate on the card should be bookable in your engine on ordinary dates, taxes included. If your destination charges a tourist tax, say in the line below whether it’s extra. A slightly higher rate guests can find beats a low one they never see.
Send the button straight to dates
Paste the link to your engine’s page where guests pick dates and a room, not the front page of another site. The fewer steps between the button and the calendar, the better.
Say what the rate includes
Under the booking title there’s room for one line: say what the price covers, whether that’s breakfast, parking, the spa or pets. Someone comparing your site with a booking platform shouldn’t have to email to find out.
Questions
- Does it replace my booking engine?
- No — it relies on it. Forest is the website; your engine keeps handling rooms, rates, availability and payment. The button on the booking card opens its page, so nothing you’ve already set up has to change.
- Will it suit a hotel in a city?
- It depends on what you sell. What guests see on screen is nature — trees, a clearing, water — and it doesn’t change from one hotel to the next. Where the setting is part of the stay, in the countryside, the mountains or by a lake, it adds to it. On a city street, the forest isn’t what guests will see from the window, and that’s worth weighing.
- Can I show the rooms in photos?
- Not in this kit: the page is the 3D scene and your words, with no gallery. If your booking engine shows the rooms with photos, the button takes guests there. On the site, describe them in concrete terms — size, bed, view.
- What does it cost, and what do I pay after?
- €500, once, with no fee to Promti: the site is yours, hosted free on Cloudflare or wherever you prefer. On top of that: your domain, around €10–15 a year, and whatever your booking engine already costs.
- Who puts it online?
- You do, with the guides: publishing on Cloudflare, connecting your domain, an email address at it, visitor stats and Google, step by step. If anything gets stuck, there’s a 30-minute call with Eric.