A holiday apartment website, from the front door to the balcony
A holiday apartment lives on Airbnb and Booking.com, among plenty of listings in the same neighbourhood with much the same photos. Guests who want to come back, or who spotted your name in a review, look you up on Google — and that’s where your own site can show the place your way.
Forest tells it as a day in the flat, in six of your photos: the street or the view in the morning, four moments — arriving, the living room and kitchen, the neighbourhood in the afternoon, the balcony at sunset — and the flat lit up at night. Each photo becomes an image with depth, and each takes the light of its hour: morning in the street, evening on the balcony, night under the card. Your words say what a photo can’t: how to get in, what’s nearby, how lively the street gets at night.
Last comes a card with your rate from, check-in time, minimum stay and how many it sleeps, and a button to your direct booking page, your listing or WhatsApp. The site doesn’t block dates or take payments; the tool you already use carries on doing that.
What your site shows
The street in the morning
The first photo is what guests see as they arrive: the building, the street or, if you’d rather not show the front, the view from the balcony early in the day. Over it go the flat’s name and your headline, plus one line covering what every guest filters by — the city and area, how many it sleeps, what’s within walking distance.
The front door
First moment: a photo of the way into the building or the flat. This is where check-in goes: a key box or a door code, which floor, whether there’s a lift, and where to park or leave bags if they’re early.
Living room and kitchen
The photo of the living room with the kitchen beyond, taken from the doorway. In the text, what people ask before booking: bedrooms and beds, whether the sofa opens out, what the kitchen has, and whether there’s a table to work at with decent wifi.
The neighbourhood in the afternoon
The third photo steps outside: the square below, the market, the beach at the end of the street. Say what’s within reach on foot and how far, because in a holiday flat the neighbourhood is half the stay.
The balcony at sunset
The fourth moment is the balcony, the roof terrace or the window with the best evening light; give it an evening time and the photo warms. Tell how days end there — dinner outside, the view, the street going quiet or, if it doesn’t, the bars below, said plainly.
Booking, after dark
The card comes over your last photo, the flat at night with its lights on: rate from per night, check-in time, minimum stay and the most guests. The button opens your direct booking page, your listing or a chat; anything you leave blank isn’t shown.
Have this ready
- Six photos, all needed: the building, street or view in the morning, the entrance, the living room with the kitchen, the neighbourhood in the afternoon, the balcony at sunset and the flat lit up at night. Each 1,600 px or more on its longer side.
- The name you let the flat under and a short tagline: they sit at the top of the site and in the page’s title.
- A sentence or two: the city and area, how many it sleeps, which floor and whether there’s a lift.
- How check-in works — key box, code or in person — and from what time.
- Four moments of a day there, from breakfast to dinner on the balcony: the time of each, a short title and two or three sentences.
- For the card: rate from per night, check-in time, minimum stay and maximum number of guests.
- Your booking link: the direct booking page from your rental software, your Airbnb or Booking.com listing, or a wa.me WhatsApp link.
- Your registration or licence number, where your city or region issues one, for the footer; and, for the legal notice, the owner’s name, tax number, address and an email.
Worth knowing
Registration numbers, where they belong
In the EU, since 20 May 2026, platforms such as Airbnb must show a rental’s registration number wherever the country or city runs a registration scheme (Regulation (EU) 2024/1028). Many places also want the number on any advert, your own site included. Add it to the footer, in the lines about who looks after the flat.
Check-in, step by step
If guests let themselves in, explain it in the front-door moment: where the key box is, which door the code opens, what to do if the lift is out. Read before booking, it saves a phone call at eleven at night.
House rules, in plain sight
In a building with neighbours, the rules matter: quiet hours, no parties, how many can stay the night. Write them just above the button, in the sentence that goes with the booking title.
Towards the window, with something in front
For the living room, stand in the doorway and let the table or sofa sit in front with the window beyond: with near and far in one frame, the depth shows. A small bedroom shot from the bed against a wall comes out nearly flat.
Questions
- Will it bring me direct bookings?
- The site shows the flat and sends guests wherever you want them to book. If you already have a direct booking page — plenty of holiday-rental software includes one — or take bookings over WhatsApp, the button goes there, and that booking skips the platform. The site itself has no calendar and takes no money.
- Do I have to give the flat’s address?
- No. The page shows only what you write, and the area is usually enough until a booking is confirmed. The address the wizard asks for is yours as the owner, for the legal notice, and it isn’t shown anywhere else on the site.
- I have two apartments in the same building. Can one site show both?
- Yes, if you run both: it’s one site per business, not per flat. Give each its own moments — one’s living room, the other’s balcony — and name them in the words; the card carries the lower rate, and the button the page where guests pick a flat.
- My flat has no view or balcony. What goes in the moments?
- You choose the four moments: breakfast by the window, the reading corner, the café on the corner, the street at dusk. Only two photos have a fixed place — the one from outside that opens the site, and the night one under the card.
- Can I raise the rate for high season?
- Of course. The browser you built the site in keeps your answers and photos: change the rate from or the minimum stay, download again and upload the new folder to Cloudflare. No second payment.