A website for landscape designers, garden by garden
A garden designer is hired on the gardens they’ve made: a client looks through them and pictures their own plot among them. A garden also takes years to grow in, so the photograph has to show it once the design has had time to fill out.
Studio hangs three to eight projects in a gallery, each one picture with its label: the garden’s name, the client if they agree to appear, what you did, the year, and a line on what was asked for. A planting plan or a sketch can hang among the photographs.
Then come your services, the team and the clients you may name, and at the end a form with your budget bands and a button to book a first visit or a call, if you use a booking page.
What your site shows
Your practice in a sentence
The page opens with your name and a line saying which gardens you design and where — private gardens, terraces, public spaces in your region. Google uses it, too, to describe your site.
Garden after garden
Each project hangs as one picture, in the order you add them — the garden at its best, a planting plan, a watercolour of what’s to come — and each is looked at on its own, with its label.
The brief on the label
Beside each: the name (“Garden in Cadaqués”), the client, what you did — design, planting, build —, the year and a line on what the site asked for: wind, shade, a steep slope, little water.
Services and team
Design, Planting, Build, Care: your services as single words, each with a sentence; then how you work, the team and their roles, and the town you work from.
The first visit
The form is where a new client tells you about the plot — its size, its aspect, what they want from it — and ticks a budget band; with a booking link, “Book a call” opens your calendar for a first visit or a conversation.
Have this ready
- Photos of three to eight gardens once they’ve grown in, and plans or sketches where they explain more.
- For each: a name, the client (optional), what you did, the year and the brief in a line.
- Your services, two to six, named in a word of 14 characters or fewer and explained in a sentence.
- A paragraph on how you work, the team and their roles, and the clients you may name.
- Budget bands, from your smallest garden upwards, one per line.
- The free Web3Forms key that sends the form to your email, and a booking link for first visits.
Worth knowing
Date the photograph
A garden photographed the summer it was planted looks sparse; three years on, the same garden shows the design. Hang the later picture, and say in its line when it was planted and when it was photographed.
Let a plan explain the layout
A photograph shows one corner from one spot; a planting plan shows how the whole garden fits together. For a project whose idea lives in its layout, give the plan a frame of its own and call it a plan in “what you did”.
Choose the season that shows the idea
Each garden gets one picture, so pick the season in which the design reads best — the grasses in autumn, the structure in winter, the borders in early summer — rather than the brightest day.
Photograph the view people live with
A client imagines standing in the garden, so the picture that persuades is usually taken from where people stand — the terrace, the kitchen door — rather than from above. Keep the aerial view for a layout that only reads from the air.
Questions
- We also look after gardens. Can clients book maintenance?
- The site takes enquiries, not recurring bookings. List Care among your services, and let the form or the booking page start the conversation; the schedule itself is arranged the way you arrange it today.
- Our clients include councils and developers. Can we name them?
- The client on each project and the list of clients are both optional. Name the public bodies and developers who agree to it, and give private gardens a place name instead.
- Should we show our prices?
- The page has no price list. The budget bands in the form let a client say where their project sits, which answers the question without tying you to a figure before you’ve walked the plot.
- Can the site hold a planting list or a plant shop?
- No: it has no shop and no pages behind the projects. A plant list can go in a project’s line if it’s short, and a nursery you run elsewhere can be linked from the footer.
- Can we list awards and publications?
- In the list that follows the team: it takes one name per line under the heading you give it, so it can hold clients, or awards and publications — one list, not both.