A website for interior designers, room by room
Nobody hires an interior designer from a list of services. They hire the person whose rooms they’d like to live in: light at the window, oak against lime plaster, a lamp nobody else would have chosen. Taste is what you sell, and it shows only in a finished room.
Studio gives each project a wall in a quiet white gallery, with its own spot and a caption saying who it was for and what you did. The walls stay white, so the colour comes from your photographs.
Then your services, you or your team, and a form for new projects, with your calendar a click away. You pick the page’s paper, ink and accent, and see the whole site, with your own rooms in it, before paying.
What your site shows
Your name on the door
Your studio’s name — or simply yours — spreads across the lower edge of the screen and slims down as someone steps inside. Above it, one line on the spaces you design: homes, a restaurant, a shop.
Room after room
Each project hangs as one picture, on alternating walls: the finished living room, the kitchen with its tiles, a close-up of the joinery. Portrait or landscape, the dark frame and pale mount follow its shape, and a spot picks it out.
The brief, in a caption
When the walk reaches a room it pauses and moves closer, and the caption comes up: the project, the client, the work — full refurbishment, furniture, styling — and one line on what had to change.
Paper in your colours
After the last room, pages of paper slide over the gallery in the colours you chose. Your services pass as huge words that grow bolder as they reach the middle, then a paragraph in your own voice.
The first consultation
A client who has seen enough turns round with the camera, towards the daylight at the door. They tell you about their space and budget in the form, or pick a slot in your calendar with “Book a call”.
Have this ready
- Photos of three to eight finished projects: the room at its best, or a material detail that says more than the whole.
- Before-and-after shots where you have them, joined side by side into one landscape image.
- For each project: a name, the client if they’re happy to be named, what you did, when, and the brief in a line.
- Two to six services — refurbishment, furnishing, lighting, retail — a short word each, plus a sentence.
- A few lines about you, and your collaborators’ names and roles if you work with others.
- A Web3Forms key for the form and a Cal.com or Calendly link for first calls, each with its short guide.
Worth knowing
A detail can have a frame of its own
One of your frames can be a detail rather than a room: the joint between two materials, a handle you drew, the tile you argued for. Someone who notices finishes looks for exactly that, and the caption can say what it is.
Write the brief, not the adjectives
The line under each project is where a client recognises themselves. “A dark flat for two, opened up to the courtyard” does more than “warm, timeless, elegant”. You have 110 characters: let the photograph describe and the line tell the problem.
A home is private
Ask the owners before their living room goes on your walls, and leave out anything that gives away where they live: the view from a window, the number on the door, family photos on a shelf. Name the project after the neighbourhood, not the street.
Questions
- Can I show a project’s before and after?
- Yes, as one picture: put the two photographs side by side in a single image before you add it, and the frame takes that wider shape. There’s no slider and no second frame for the same job: one image, one caption.
- I work on my own. Will the team section look empty?
- No: it holds anything from a single name up to twelve. On your own, it’s your name and what you do, under the paragraph about you; a carpenter or lighting designer you trust can go in with their roles.
- Can I match the page to my style?
- Up to a point, and on purpose. Paper, ink and one accent colour are yours, from a palette or your own picks. The gallery stays white and the typeface is the kit’s, so your rooms remain the loudest thing on the page.
- Can a client book a first visit through the site?
- The site links to your booking page: add a Cal.com or Calendly link and “Book a call” appears next to the Send button. Booking happens there, in your calendar, and whether it’s a call or a visit is up to you. The site takes no payments or deposits.
- Most of my clients find me on Instagram, on their phones. Does it work there?
- Yes. The same walk plays on a phone, the camera standing further back on a tall screen so each frame fits whole. Put the site in your Instagram bio, and your profiles — Instagram, Pinterest — can go in its footer.