A website for your clothing brand, its collection printed on real cloth
A small clothing brand usually lives in two places: an Instagram grid, and a shop built from a template where every product sits on the same white square as everyone else’s. The campaign — the photos that took a season to make — ends up as a slideshow nobody waits for.
Moda starts from what you sell: fabric. The collection’s name is printed across a linen curtain that the scroll draws apart, and behind it each look from your shoot hangs as a cloth of its own, breathing in a slow wind. Run the cursor over a look — or a finger, on a phone — and the fabric gives way under it. Beside each one, the pieces it wears, with their prices.
It doesn’t replace your shop. Every piece’s “Buy” opens its page in the shop you already run, so payments, stock and shipping stay where they are. You make the site in your browser, see it with your own photos before paying, and download a folder that’s yours.
What your site shows
The curtain
The collection’s name, large, printed across two drapes of raw linen that meet in the middle. Under them sit your brand and the season, the collection’s line and a link down. As the visitor scrolls, the drapes gather to the sides.
The looks
Three to ten photos from your shoot, each printed on a cloth hanging from a wooden rod in a pale room. The camera walks past them one by one, and each swings a little as it goes by. Black-and-white photos stay black and white.
What each look wears
Next to the look in focus, its number and the pieces in it — name and price — each linking down to that piece’s card. You tick them in the wizard, look by look.
The fabric up close
A close photo of your cloth hangs large, lit low from one side so the weave shows, with a sentence or two about it: where it comes from, where it’s sewn.
The pieces
One to twelve, laid out like a magazine spread — a large one, then two small. Each with its photo, a second angle when the pointer is over it, fabric, colour and price, and “Buy”, which opens it in your shop.
Manifesto, shops, next drop
Your manifesto in a few large lines; the shops that carry you, each with a map link; and an email field for the next drop that sends every sign-up to your inbox.
Have this ready
- Three to ten upright photos from the collection’s shoot — each is cut to two by three from its middle.
- Each piece’s photo, name, fabric, colour, price and the link to its page in your shop.
- A close photo of the fabric where the weave shows, and a sentence about it.
- The collection’s name, the season and one line about it.
- Your manifesto: two to four short sentences.
- The shops that sell you, with their addresses, and a line about shipping.
- A free Web3Forms key, so the next-drop sign-ups reach your inbox.
Worth knowing
Shoot upright, with room around
Each look is printed two wide by three high, so a photo of another shape loses its sides. Frame the whole outfit with some air above the head and below the feet, and the cloth shows it complete.
Link each piece to its own page
A “Buy” that lands on your shop’s home page loses people on the way. Paste each piece’s product page; for one that isn’t online yet, leave its link empty and it goes to your shop’s address instead.
Keep the edit tight
The page is about one collection. Five to eight pieces and as many looks read as an edit; the full catalogue, with sizes and stock, is what your shop is for.
Write the manifesto last
Once the looks and the pieces are in, the sentences come more easily. Keep them short and concrete, about how you make things: what you refuse to do, what you keep.
Questions
- Can people buy on the site itself?
- No — there’s no basket or checkout. Each piece’s “Buy” opens its page in the shop you already use (Shopify, Etsy, WooCommerce or any other), where payments, sizes, stock and shipping already work.
- What happens when the next collection comes out?
- Your answers stay saved in the browser you used: swap the photos, the pieces and the name, then download the new version and publish it at the same address. To keep this one online too, publish the new one at an address of its own.
- Does it work on phones?
- Yes. On a phone each look takes the screen in turn, its pieces underneath, and the cloth answers to a finger. Without WebGL, or with reduced motion on, the page shows the same content standing still: the name on a drawn curtain, the looks as a column of photos.
- Is it fast with so many photos?
- The words appear first and the 3D loads after them. Each photo is resized as you add it, and phones get a smaller copy of every look. The fonts live on your own site, so the page asks no other server for anything.
- What does it cost in total?
- The kit is €500, paid once, with no monthly fee to Promti. Cloudflare’s free plan hosts it for nothing; a domain of your own is optional, usually around €10–15 a year.