An online lookbook where every look hangs as real cloth
A lookbook is normally a PDF or a gallery: one photo after another, the pieces named in a caption, the prices somewhere else. It works for a buyer with time to spare, and loses everyone who opens it on a phone between two other things.
Moda turns the lookbook into a walk. Each look is printed on its own cloth, hanging from a rod in a pale room, and the scroll moves the camera from one to the next while the cloths sway. Next to the look in front of you: its number, the pieces in it and their prices, each a link to the piece further down.
It’s one page, with the collection’s name on a curtain at the top and the pieces, the fabric and your shops after the looks — a lookbook that also says where to buy.
What your site shows
The cover
Instead of a PDF’s first page, a linen curtain with the collection’s name printed on it. The brand, the season and a line sit at the bottom; scrolling opens it.
Look by look
Three to ten looks, each on its own hanging cloth, numbered in order. The camera stops in front of each one; on a phone, each takes the screen in turn with its caption under it.
The caption
Beside each look, the pieces it wears with their prices — ticked in the wizard from your list of pieces — each linking down to its card.
After the looks
The fabric close up, the pieces in a grid with a link to buy each one, a few lines of manifesto, the shops that carry it and a sign-up for the next collection.
Have this ready
- The lookbook’s photos, three to ten, upright and in the order you want them seen.
- For each look, which pieces it wears.
- For every piece: a photo, what it’s called, what it’s made of, its colour, its price and where to buy it.
- The collection’s name and season, and a line for the cover.
- A close-up of the fabric, which follows the looks, and a manifesto if you want one.
- The shops that carry the collection, and your email for the sign-ups.
Worth knowing
Order the looks like a sequence
People meet the looks singly, in the sequence you add them. Open with the look that sums the collection up, keep similar outfits apart, and end on one that makes people scroll on to the pieces.
Mix colour and black and white on purpose
The cloths show each photo as it is. A run of colour broken by one or two black-and-white looks gives the walk a rhythm; a random mix reads as two different shoots.
Describe every photo
Each look is printed on a cloth drawn in the browser, so its description is what screen readers and search engines get. One plain sentence per photo — who, wearing what, where — is enough.
Questions
- Can buyers still get a PDF?
- The kit makes a web page, not a PDF. Many brands send the link and keep a PDF for the buyers who ask for one; the site is what opens well on a phone.
- How many looks can it hold?
- Three to ten. The walk is measured for however many you add, and each look gets its own stop.
- Can the pieces be bought from the lookbook?
- Each piece links to its page in your shop, and each look links to its pieces — so a visitor goes from a look to a piece to your checkout in two clicks. The page itself takes no payments.
- What about visitors who turn motion off?
- With reduced motion, or in a browser without WebGL, the looks appear as a column of photos with their captions, and the curtain is drawn with the name on it. Nothing moves, and nothing is missing.
- Is there a monthly fee?
- No. The kit is €500, once, and the files are yours. Cloudflare’s free plan serves the page at no cost; only a domain, if you want one, has a yearly price — usually €10–15.