A clothing store website that shows the season the way your window does
A clothing store’s website tends to be a catalogue: rows of products on white, filters, a cart. For a shop people visit for its eye — what you chose this season and how you put it together — that’s exactly the part that gets lost.
Moda shows a season the way a window display does. Its name is printed on a linen curtain that opens as the visitor scrolls; behind it, the season’s looks hang as cloths in a pale room, each listing the pieces in it with their prices. Then the pieces themselves, your shop’s address with a link to the map, and a sign-up for when new things arrive.
Selling stays where it is. A piece’s “Buy” can open its page in your online shop, a WhatsApp chat or any other link, and one without a link of its own goes to your shop’s main address. There’s no cart to keep in step with what’s on your rails.
What your site shows
The season’s name on a curtain
Call the season what you like — a name, a month, “the summer edit” — and it’s printed large across two linen drapes. Your shop’s name and a line sit at the bottom; the scroll draws the curtain open.
The looks, as in your window
Three to ten photos of the season put together — in the shop, in the street, on a model or a friend — each printed on a hanging cloth. Visitors walk past them and push the fabric with the cursor or a fingertip.
The pieces and their prices
Up to twelve pieces with their photos, colours and prices; a second photo shows when the pointer rests on one. Its “Buy” goes wherever you sell it.
Where the shop is
Up to eight addresses — your shop, and others that carry the same labels — each with “See it on the map”. Under them, one line of your own: your opening hours, or where you ship.
New arrivals by email
An email field for news of the next arrivals, in your own words. Each sign-up reaches your inbox through a free form service; without one, the visitor is asked to write to you.
Have this ready
- Three to ten photos of the season’s outfits, upright.
- The pieces you want to show — up to twelve — each with a photo, colour, price and a link.
- A close photo of one fabric you’re proud of this season, and a sentence about it.
- Your shop’s address, and those of any other shops that carry the same pieces.
- Your opening hours or your shipping, in one line.
- The link to your online shop if you have one — or a WhatsApp link (wa.me/ and your number).
- Your Instagram and your email.
Worth knowing
Shoot the season in your own space
Your shop is part of what people come for. Photograph the outfits against your walls, your rail, your window light — a phone in good daylight is enough if you hold it upright.
A WhatsApp link can be the “Buy”
If you sell by message rather than online, use a link like wa.me/34600000000 with the piece’s name in its text. The visitor lands in a chat with you, the piece already named.
New window, same address
When the window changes, open the wizard again, replace the looks and the pieces, and upload the new folder to the same place. Regulars keep finding you at the link they already have.
Questions
- Is it an online shop?
- No. There’s no cart, no stock and no payment on the page itself. Each piece links to wherever you already sell it — your online shop, a marketplace, a chat — and the site shows the season around those links.
- Can I show my opening hours?
- In one line under your addresses, written however you like (“Monday to Saturday, 10:00–20:30”). There’s no timetable widget and no map inside the page: each address links out to the map instead.
- Does it put my shop on Google Maps?
- No — that’s your Business Profile on Google, and a guide on Promti’s site explains how to set it up. The site links each address to the map, and its words are plain text that Google can read.
- Can I write it in English for tourists?
- Each site is in one language, Spanish or English, chosen in the first step. For both, make two: download one in each language and publish them at two addresses.
- What will it cost me?
- €500 for the kit, once, and nothing a month to Promti. Putting it online on Cloudflare’s free plan is free; a domain for the shop is optional and usually costs €10–15 a year.