A fashion designer website that gives one collection its own stage
Designers are usually told to make a portfolio: a grid of every project since college, or a PDF that goes to buyers and press. A new collection deserves its own moment — the looks, the fabric, the idea behind it — rather than a thumbnail among the others.
Moda gives one collection a page of its own. Its name opens on a linen curtain; the looks from your shoot hang as cloths that visitors walk past and touch; your fabric is shown large and lit from the side, with where it was woven or sewn; your statement is set in a few large lines. Stockists and a sign-up for the next drop close it.
It’s made for the launch: one collection, told properly, at an address you can put on a press release, a swing tag or an Instagram bio.
What your site shows
The opening
The collection’s name across a linen curtain, in the page’s serif, sized to fit one line however long it is. Under it, your name and the season, and the collection’s line.
The looks
Each photo from the shoot printed on a hanging cloth, the camera moving from one to the next as the page scrolls. Colour and black and white can sit side by side; each cloth shows its photo whole, cut to two by three.
The material
One close-up becomes a large cloth lit from the side, with your words next to it: the yarn, the weave, the mill, the workshop. Visitors can push it with the cursor and watch it move.
The pieces
The collection’s key pieces, up to twelve, with fabric, colour and price, and a link each to wherever they’re sold: your shop, a stockist, a pre-order form.
Statement and stockists
Your statement in a few lines set very large, then the stores that carry the collection, each with its address and a link to the map.
Have this ready
- The lookbook photos, three to ten, upright, from the same shoot.
- A close-up of the main fabric and a sentence on where it comes from.
- The collection’s name, the season and the line that sums it up.
- Your statement, in two to four short sentences.
- The key pieces with photo, fabric, colour, price and where each can be bought.
- Your stockists’ addresses, your Instagram and your email.
Worth knowing
Let the fabric tell the story
Buyers and press ask what a garment is made of before they ask what it costs. A sharp close-up of the cloth and two honest sentences about where it comes from say more than any adjective.
Send a link, not a PDF
A lookbook PDF goes out of date the moment a price or a stockist changes. A link always shows the current version, opens on a phone, and you update it by downloading again from the wizard.
One site per collection
When the next collection is ready, publish a new site at its own address and keep this one online as an archive — or replace this one, and keep a single link.
Questions
- Can it show several collections?
- It’s built for one. For an archive of past work, Promti’s Studio kit hangs your projects in a gallery; or each collection can have its own Moda site at its own address.
- Can I take pre-orders through it?
- Not by itself — the page takes no payments. A piece’s link can open a pre-order wherever you take them: a Stripe payment link, a form, your shop.
- Will it look like everyone else’s?
- The structure is the kit’s, but the photos, the fabric, the words and the colours are yours, and the type is set like a fashion magazine (Bodoni Moda with a plain sans). The palettes are a starting point; any colour can be changed.
- Do I need 3D files?
- No. Moda only needs photographs: the looks, the pieces and one close-up of the fabric. The cloth they’re printed on is simulated in the visitor’s browser.
- How is it paid for?
- Once: €500 for the kit, and the files are yours, with no subscription to Promti. A free Cloudflare plan is enough to host it; a domain of your own costs extra, usually €10–15 a year.