A website for one piece of jewellery, seen up close
Jewellery is judged on things a few millimetres across: how the stone is held, how the band is finished, how the metal takes the light. A packshot on white shows all of it from one angle, at the size of a thumbnail.
This page is built around a single piece — the ring you’re known for, the pendant people ask about — as a 3D model. It can be seen from every side, a whole chapter is given to its detail, and your words say what a photograph can’t: the metal, the stone, who made it and how.
Metals or stones become versions, five at the most, each explained in a line. The buy button opens your Stripe payment link or the piece in your shop, and you see the finished site, with your piece in it, before paying anything.
What your site shows
The piece and its price
The first screen carries the whole offer: the piece’s name and what it is — a signet ring in 18 ct gold, a pendant on a fine chain — under your headline and a line of yours, with the price and the button beside them.
Who made it, and how
Next come two short lines of yours and a paragraph: the workshop, the idea behind the piece, whether it was cast, forged or set by hand. It’s the part of the page that explains the price.
The detail
Chapter one is given to the detail — the claws around the stone, the edge of the band, a hallmark or an engraving, as far as your model carries them — with a title and a few lines of yours alongside.
Metals and stones
Chapter three sets out up to five versions: yellow gold, white gold, silver, or the stones you offer. Each has a swatch, a name and a line for what the swatch can’t say — the carat, the width of the band.
The order card
The page closes on a card with the lines you write — the real dimensions, the metal and its fineness, the box it comes in, how it ships — and below them the price, with the one button that takes people to pay.
Have this ready
- The piece’s name, 24 characters at most, and what it is in 32: “Signet ring, 18 ct gold”, “Pendant, silver”.
- The price, and what goes beside it in 20 characters: “45 cm chain”, “Sizes 10–20”.
- Up to five versions — metals or stones — each named, given a swatch colour and a line of its own.
- The piece as a .glb file of 25 MB or less, standing as it should be seen, with the metal and the stone set up as materials.
- Two short lines and a paragraph on the workshop, the stone’s origin or how the piece is made.
- A Stripe payment link, which the guide helps you make, or the piece’s page in your shop.
- The details for the legal page: the name you trade under, your tax number and your address.
Worth knowing
Give the real size
The page scales the piece up to fill the frame, so nobody can tell its size from the picture. Write the measurements where they’ll be read — the band’s width, the stone’s diameter, the pendant’s drop — on the order card or in each version’s line.
Start from the file it was cast from
If the piece was drawn in CAD to be printed and cast, that file already holds its exact shape. What it lacks is the finish: an STL made for the printer carries the shape and nothing else, so the metal and the stone have to be set up as materials before exporting to .glb.
Ask for the size at checkout
A Stripe payment link can add a field of its own to the checkout: a ring size, or the words for an engraving, up to 255 characters. The answer comes with each payment, so one page and one button can still sell a piece made to fit.
Questions
- Can the whole collection go on the page?
- The page is built around one piece, with up to five versions of it. A collection of different pieces needs a shop: give the page to the piece you’re best known for and let its button lead to the rest.
- I don’t have a 3D model of the piece. What would show?
- The demo’s perfume flask, engraved with your piece’s name — fine for trying the wizard, no use for selling a ring. In jewellery the model is the page. If the piece was drawn in CAD, start from that file; if not, the call that comes with the kit can be spent making it with you.
- Will a diamond sparkle as it does in a shop window?
- The page lights your model in its own studio and shows the materials the file carries: the metal’s colour and polish, the stone’s transparency. It adds no sparkle of its own, so a stone looks as good as it was modelled.
- Do I have to take back an engraved piece?
- In the EU, someone who buys online has 14 days to change their mind about most goods, but not about goods made to their specifications or clearly personalised, such as an engraved ring. They have to be told before paying: say it on the order card and in the return policy Stripe can show at checkout.
- Does choosing a metal change the piece?
- No: the model stays as it was made. What a version changes is the swatch, its name and its line, plus the colour of the light around the piece — so model the metal you sell most and describe the others.