One cosmetic, one page, seen up close
A cream or a serum is bought online without touching it. People read what it does, what’s in it and how it feels, and they study the pack.
This page is built around one hero product. It rests alone on a stone plinth in soft daylight, turns as the visitor scrolls, and the camera comes close enough to see the pump, the lid, the print. Around it go your own words: what it’s for, who it suits, how to use it.
Shades, scents or finishes appear as swatches — as many as five — and each gets a line of its own. Every sentence on the page is yours to write, which matters in a category where each claim has to hold up.
What your site shows
The first shot
Your jar, tube or dropper bottle sits on a pale stone plinth, warm light on one side, and turns a touch as the cursor moves. Next to it: the headline, what the product is, its size in ml or g, and the price with the buy button.
What it does, said big
The room dims, and the product rises and turns. Behind it, your statement in two large lines — a promise you can stand behind — and below it a paragraph on who it’s for and when to use it.
Close to the pack
Chapter one is the close-up. The camera travels just off the surface of the pack, so a frosted jar, a soft-touch tube or an embossed lid reads as what it is, provided the model has it. The text there can talk about the formula.
Shades on a slow turn
Chapter three turns the product beside its versions, up to five: shades, scents or finishes. Each shows a swatch and a name, plus one line for what the swatch can’t say — undertone, texture, skin type.
Price and where to buy
The final shot answers the practical questions. The order card lists your lines — size, what’s in the box, delivery — then the price and a single button to wherever people pay.
Have this ready
- What the product is called and what it is — face serum, lip balm, body oil.
- Its size in ml or g, and its price.
- Its shades, scents or finishes — five at most — with a name, a matching colour and a line on each.
- Your pack in 3D — jar, tube, dropper or compact — as a .glb of 25 MB at most.
- One or two sentences on what it does and for whom; they go under the headline.
- The page people will pay on: your shop’s product page if you have one, a Stripe payment link if not.
- The profiles you use — Instagram, TikTok — for the footer.
Worth knowing
Claim only what you can prove
In the EU, anything you say a cosmetic does has to be backed by adequate, verifiable evidence — on the pack and on the page alike. The headline, the statement and the chapters are yours to write, so keep them to what your evidence supports.
Describe shades in words
Screens show colour differently, so a swatch can only suggest a shade. Put in each version’s line what the eye can’t be sure of: the undertone, the finish — matte or satin — and how sheer it is.
Let people read the ingredients before paying
The page has no room for a full INCI list. Name the key ingredients in a chapter, and let the buy button lead to a page that lists them all — your shop’s product page, for instance — so nobody pays blind.
Questions
- Can my whole range go on this page?
- It’s built around one product: a hero cream, a serum, a lipstick. Its versions — up to five shades, scents or finishes — get swatches. A range of different products needs a shop, and the buy button can lead to it.
- I don’t have my jar in 3D. What shows instead?
- What shows is the demo’s flask, carrying your product’s name — close to a fragrance, far from a jar or a tube. For skincare, the page only becomes yours once your own pack is in it, as a .glb file.
- Does the site need a cookie banner?
- Not as it comes. The downloaded site uses no cookies and no tracking, and the visitor statistics in the guide count without cookies. If you later add an advertising pixel or a chat widget, that changes, so check again then.
- Do I need a company to take payments?
- No: Stripe takes self-employed sellers as well as companies. It asks what you are, your ID or tax number, your address and the IBAN the money goes to, and until it has checked them you can create the link but not take real money.