A website for one watch, down to the dial
A watch is chosen on details measured in fractions of a millimetre — the texture of the dial, the printing, the hands, the edge of the bezel — and on a short list of numbers: diameter, thickness, lug to lug, water resistance, the movement inside.
This page is built around one reference. The watch is a 3D model that can be seen from every side, one chapter is kept for the dial and the case, and your words carry the story: why the watch exists, who drew it, where it’s put together.
Dials or straps line up as versions, up to five. The button takes the full price or a deposit through a Stripe payment link, or opens the watch in your shop, and a numbered edition can close itself once the last one has sold.
What your site shows
The reference and its price
The first screen names the watch and what it is — an automatic diver, a 38 mm field watch — with your headline, the edition or the size beside the price, and the button to buy or pre-order.
Why this watch
Here the page gives you two lines to state the watch’s case and a paragraph to argue it: the idea behind the design, the movement you chose and why, who assembles and regulates it.
The dial and the case
Chapter one is kept for the details that justify the price — the indices, the hands, the markings on the bezel, the crown, the finish of the case, whatever your model carries — with a title and a few lines beside them.
Dials and straps
In chapter three come the versions, no more than five — dial colours, a leather strap, a steel bracelet — each shown by a swatch and a name, with a line for the detail. The model keeps the dial it was made with; the others are described.
Specifications and the order
The order card is where the numbers go, one per line: case diameter and thickness, lug to lug, water resistance, movement, crystal. Then the price, and a button to pay in full or leave a deposit.
Have this ready
- The watch’s name (up to 24 characters) and a description of up to 32: “Automatic diver, 40 mm”.
- Its price, and a short line beside it: “Edition of 300”, “Steel, 40 mm”.
- Up to five dials, straps or bracelets: for each, a name, a colour and a line.
- The watch as a .glb file under 25 MB, standing upright, with the dial’s printing in the model or its textures.
- Your specifications, one per line, for the order card.
- For the story: two short lines, then a paragraph about the design and the movement.
- Where the button goes: a Stripe link that charges the watch in full or a deposit on it, or the watch’s page in your shop.
Worth knowing
Export it standing up
The page fits a model to the frame by its height. A watch lying on its back would be scaled until its thickness filled that height, and spill far out of the frame; standing on its edge, as on a display cushion, the dial faces the visitor and fits. Check the phone view in the wizard’s preview too.
Set the hands on purpose
The model is fixed, so the time it shows is the time it always shows. Set it the way watch photographs usually are — hands clear of the logo and the date window, framing the dial instead of cutting across it.
A deposit needs its terms
When the button takes a deposit, the order card is where its terms go: how much it is, when the balance falls due, the month the watch should ship, and what happens if production slips.
Questions
- Can visitors see every dial on the model?
- The model shows the dial it was made with, whichever version is picked: the choice changes the swatch, the name, the line and the tint of the light, not the dial. Model the dial you expect to sell most, and let the others be described.
- The watch isn’t in production yet. Can we take pre-orders?
- Yes, as long as the page says it’s a pre-order: the button can take a deposit or the full price through Stripe, and the order card can carry the expected ship month. The model is built from the design files, which means the site can be online before a single watch exists.
- Our case maker sent STEP files. Are they enough?
- They hold the shape, which is the hard part. A browser needs a mesh, though: the files have to be converted, lightened and given their materials — steel, sapphire, lume — before they’re exported as a .glb under 25 MB.
- Can people see it on a wrist?
- Not in 3D: the kit has no wrist and no try-on. Give the lug-to-lug length on the order card, next to the diameter, and link to wrist shots on your Instagram from the footer.
- Can we sell a numbered edition?
- Yes: in Stripe, set the payment link’s limit to the size of the edition. Once that many have been paid, the link switches itself off and shows your message — “All 300 sold”, say. Put the edition size on the price line, so it’s the first thing people read.